By: Shawn Sullivan, Ball State Athletics, Associate Athletic Director of Marketing and Fan Engagement—
Football, Men’s and Women’s Basketball, Coaches’ Shows Now on Dedicated Frequencies
Muncie, IN. – Ball State University and its athletics multimedia rightsholder, Learfield, announced today a renewed agreement with Woof Boom Radio through the 2022-23 collegiate athletic season.
As part of the extended broadcast relationship, the respective Ball State programming carried by Woof Boom stations will be on their own dedicated stations. The new line up begins this fall as follows:
Football – WLBC 104.1 FM
Women’s Basketball – WXFN 1340 AM and 102.9FM
Coaches’ Shows – WXFN 1340 AM and 102.9FM
“This is a terrific advancement for the Ball State community and its fans,” Ball State Director of Athletics Beth Goetz said. “I’m pleased to grow our radio presence starting with the 2018-19 athletic season and appreciate Learfield and Woof Boom coming together on renewing and extending our brand through this five-year agreement.”
“It is an honor to be selected as the flagship station for Ball State again. We want to be part of what is growing and exciting – and that is BSU sports,” J Chapman, President of Woof Boom Radio, said. “I have worked with Learfield over the years and their professional approach will benefit our stations long-running relationship with Cardinal Sports.”
“I couldn’t be more excited about the renewed and refreshed partnership between our radio stations and Ball State Athletics,” added Steve Lindell, Director of Operations and Vice President of Woof Boom Radio. “The advent of BSU’s association with Learfield will do nothing but drive and grow our ability as local radio stations to promote and build the brand as well as excitement for Cardinal sports in WLBCland beyond.”
Ball State is one of nearly 130 collegiate institutions, conferences and arenas represented by Learfield. Its local entity, Ball State Sports Properties, manages the relationship on a day-to-day basis. The company’s rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the Learfield Directors’ Cup and offers its partners professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development.