Ball State, Game Day Studies: ‘Caitlin Clark Effect’ Means Millions of Dollars for Central Indiana
By Ball State Marketing & Communications— MUNCIE, IN – With University of Iowa women’s basketball superstar Caitlin Clark expected to go to the Indiana Fever with the first-overall pick of the 2024 WNBA Draft on April 15, the choice is not only a boost for the Fever’s roster—it is also expected to mean a significant economic impact for Central Indiana. According to a study conducted by Dr. Michael Hicks from the Miller College of Business at Ball State University, Ms. Clark’s addition to the Fever roster is expected to bring an estimated 26,000 more fans to Fever games throughout the…
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