By Katy Maggart—
MUNCIE, IN – The Economic Development Alliance (EDA) of Muncie-Delaware County proudly announces the launch of a refreshed brand identity that reinforces its role as the Local Economic development Organization (LEDO) and the trusted leader in local business growth and development. Created in collaboration with Muncie-based creative agency Aspect 6 Creative, the rebrand brings greater focus and clarity to the organization’s mission to serve as the go-to partner for businesses, investors, and community stakeholders working to advance economic opportunity in Muncie-Delaware County.
As the longest-tenured Accredited Economic Development Organization (AEDO) in the United States and Canada, EDA has long adhered to the highest standards of the economic development profession. The refreshed brand builds upon that legacy, bringing renewed clarity to the organization’s values, approach, and impact. At the core of the rebrand is a powerful message: EDA is the first call for anyone serious about growing a business in Muncie-Delaware County.
“Our new brand is more than a new logo or color scheme. It’s a reflection of who we are and the value we bring to the businesses, people, and communities we serve,” said Traci Lutton, Vice President of Economic Development. “We are focused on growing Delaware County’s economy in ways that are strategic, collaborative, and community-minded. Whether we’re working with a new business, supporting an existing company, or partnering on quality of place efforts, our mission is clear and consistent.”
Known for its concierge-style service, EDA works directly with companies to provide a full suite of services including site selection, real estate assemblage, access to local, state and federal programs, and development coordination. The organization also plays a key role in initiatives that improve quality of life and quality of place, recognizing that strong communities attract and retain talent as well as investment. The new brand helps clarify EDA’s role and makes it more accessible to those who need it.
Serving Businesses and Stakeholders
The updated identity considers the needs of three key audiences:
- New businesses and site selectors will find a welcoming and trusted reliable partner in EDA, one that offers data, tailored insights, ready connections, and a deep understanding of what makes Delaware County a strong location for investment.
- Existing businesses often face questions about expansion, workforce, or available resources. EDA’s new messaging makes it clear that they don’t have to navigate those challenges alone.
- Local stakeholders, including elected officials, funding partners, and community leaders, will see EDA’s leadership role more clearly represented. The brand emphasizes measurable impact and a commitment to the economic future of Muncie-Delaware County.
The new brand identity will roll out across EDA’s communications, including its social media, and print materials. EDA will also launch a completely redesigned website later this year. The new site, currently in development by Muncie-based creative firm Intersection, will better showcase Delaware County’s business advantages, provide easier access to data and tools, and offer a more user-friendly experience for companies, partners, and community stakeholders.
“This brand better reflects the way we do our work, with clarity, collaboration, and a deep commitment to Muncie-Delaware County,” said Lutton. “The team at the EDA are resourceful, engaged, and focused on building a community where people want to live, and businesses choose to grow and invest.”
About Economic Development Alliance of Muncie-Delaware County
The Economic Development Alliance of Muncie-Delaware County (EDA) serves as the local economic development organization (LEDO) for Muncie-Delaware County, Indiana. EDA works to attract new businesses, support the growth of existing companies, and promote long-term investment in the community. Through customized site selection assistance, business expansion services and more, EDA helps businesses navigate every step of the growth process. The EDA also leads implementation of the Vision 2027 economic development plan and supports initiatives that enhance quality of life and quality of place throughout the county. EDA is proud to hold the distinction of being the longest-tenured Accredited Economic Development Organization (AEDO) in North America. Learn more at www.muncie.com.
