Ball State, Game Day Studies: ‘Caitlin Clark Effect’ Means Millions of Dollars for Central Indiana
By Ball State Marketing & Communications— MUNCIE, IN – With University of Iowa women’s basketball superstar Caitlin Clark expected to go to the Indiana Fever with the first-overall pick of the 2024 WNBA Draft on April 15, the choice is not only a boost for the Fever’s roster—it is also expected to mean a significant economic impact for Central Indiana. According to a study conducted by Dr. Michael Hicks from the Miller College of Business at Ball State University, Ms….
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