First Merchants Appoints Greg Mather as Chief Marketing Officer
By First Merchants— MUNCIE, Ind. – First Merchants Corporation (NASDAQ – FRME) today announced Greg Mather as its new Chief Marketing Officer (CMO). Mather will lead all marketing operations and oversee the company’s initiative to establish a high-performing marketing sales pipeline and multi-channel customer experience. Mather brings over 20 years of marketing experience within the financial industry, serving previously as CMO for large super-regional banks throughout the Midwest and Texas. Mather’s experience in omni-channel acquisition, brand management and marketing optimization…
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