Ball State University Unveils New Brand Strategy
By: Marc Ransford— “We Fly” captures spirit of intellectual curiosity and bold ambitions Muncie, IN– There’s a new message at Ball State University: “We Fly.” It is part of a new brand strategy launched today at a campus celebration attended by hundreds of students, faculty, and staff. The “We Fly” theme, developed after months of research and focus group sessions, is a nod to Ball State’s promise to challenge each other to excel. That, said President Geoffrey S. Mearns, is…
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