Big Brothers Big Sisters Unveils New Local Name, Brand Positioning
By: Sue Godfrey— Muncie, Indiana — The Big Brothers Big Sisters agency in Delaware County, along with more than 270 Big Brothers Big Sisters affiliates across the country, today unveiled a new, modern look and brand repositioning with a goal of recruiting more diverse volunteers. The local agency also announced a new name to represent its larger scope of impact: Big Brothers Big Sisters of East Central Indiana. “Our 2022 Strategic Plan includes exploring serving outside the Delaware County borders, and this name change poises us to expand our sphere of influence,” said Sue Godfrey, Executive Director of BBBS of…
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