Ball State Digital Expert Says Super Bowl Ads Costly But Effective
By: Ball State Division of Strategic Communications— Although costly, Super Bowl ads have a great return on investment. Despite the continuing fragmentation of the television audience, the Super Bowl remains one of the few events that can attract a vast audience. Because of that, it remains one of the few “water cooler events” that advertisers seek, says Ball State’s Dom Caristi, a telecommunications professor. “Even an ad price of $5 million for 30 seconds seems reasonable because people actually want to see the commercials. Unlike normal sports viewing, the room actually gets quiet during the commercials at Super Bowl parties…
Read More