Big Brothers Big Sisters Unveils New Local Name, Brand Positioning
By: Sue Godfrey— Muncie, Indiana — The Big Brothers Big Sisters agency in Delaware County, along with more than 270 Big Brothers Big Sisters affiliates across the country, today unveiled a new, modern look and brand repositioning with a goal of recruiting more diverse volunteers. The local agency also announced a new name to represent its larger scope of impact: Big Brothers Big Sisters of East Central Indiana. “Our 2022 Strategic Plan includes exploring serving outside the Delaware County borders,…
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