Opinion

By: Mike Rhodes— When MuncieJournal.com launched in July of 2015, our founding partners and leadership felt it was important to keep the publication’s content positive within the 3 key coverage areas of our core mission: Education, Economic Development and Quality of Place in Muncie and Delaware County. Thousands of articles later, that is still our mission and focus. That will not change. However, we are introducing a new OPINION section, so our over 117,000 users can express their own unique thought leadership that may revolve around those same 3 core areas: Education, Economic Development and Quality of Place. You’ll see that new menu item…

By: Casey Stanley— Slow-moving economies don’t often emerge as leaders. That’s a basic lesson anyone building a community or a business has learned. We’re seeing it play out today: Indiana’s tech and innovation community has a lot of momentum, and the ability to create more high-wage, tax-paying jobs – but not without more venture capital and connectivity to other major hubs. We are proud to call Indiana “home,” but we need support from those who influence policy and their constituencies, or we risk stagnating, falling behind, and missing out on providing a primary channel for new jobs and growth. From…

By: Trish Rubin— School districts have a lot to gain by developing and promoting their own brand identities and a lot to lose if they don’t. A brand can help schools tell their unique story, improve performance and build necessary resources, cultivating important beneficial relationships. Brand has long been built around three key elements: image, promise, and result and schools today can now adapt this historic model of brand and make them fit the needs of schools. Achievements, big and small, happen at schools everyday. Unfortunately, without understanding how to amplify messages in our digital and social world, many of those…